The second-generation Cadillac DeVille - built from 1961 to 1964 - marked a major departure from the extravagant first-generation of 1959 and 1960. The wild tail fins and abundant use of chrome were toned down, in exchange for a more dignified and elegant design. This new design direction was determined in 1958 by the promotion of Bill Mitchell to the position of Vice President overseeing all of General Motors' styling. Mitchell succeeded long-time chief stylist Harley Earl who favored more flamboyant designs.
 
The 1963 Deville was rather distinct from the previous year's model for its use of trimmed down tail fins and elimination of body-side sculpting. The 1963 model introduced a bold, slab-sided design which would carry on in future generations. On the engineering front, the motor was completely redesigned for 1963, resulting in less weight and smoother operation. The iron-block V8 displaced 6.4 liters (390 cubic inches) and produced 325 horsepower.
 
Black print on a Old Gold Gildan 100% cotton shirt.